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Don’t Take It Personally

Last week I wrote about phrases that pay and one phrase that doesn’t pay (“Do you have a minute?”). To remind you, it’s important to create or discover phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they […]

Phrases That Don’t Pay

PIn the marketing, branding and speaking world, we talk about the concept of creating phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they are associated with. Here are a couple of examples of phrases that pay: Just […]

Mind the Gap

If you’ve ever ridden the London Underground, you’ve heard this phrase over and over – mind the gap – which relates to the gap between the train doors and the station floor. The message is repeated over and over and over on the trains – right before every stop, at the stop […]