Reflections on a Decade

February 9thmarked the 10 year anniversary of my business. It started as Think Again Coaching on February 9, 2009 and has now evolved into The Nischwitz Group. Ten years in business, which they say is a significant milestone. Here’s some information that I found:

  • 20% of small businesses fail in their first year
  • 30% of small businesses fail in their second year
  • 50% of small businesses fail after five years
  • 70% of small business owners fail in their 10thyear

And here we are and I am, still standing … not only standing but growing and accelerating.

A lot has changed over the past ten years, including what we do and how we do it. In the beginning, I took on any business from anyone who was willing to pay, and from day one I was scrambling for clients (any clients) and to make sure that somehow there was enough money.

I’d love to say that ten years later the clients and the money is easy, but every day is still a challenge and the need to develop relationships and secure business is real and urgent. And yet, things have changed. The type, size and scope of our clients continues to evolve, as I have evolved. The coaching work has gone from heavy on tactics to heavy on awareness and consciousness. The speaking engagements have also grown in depth, audiences and impact. Most important, the business has evolved into a calling with a deep mission to transform organizations, teams and lives.

I don’t know how many more years I have on this earth, but we are continuing to grow, expand and evolve. We are focused on growing our reach and impact, and thereby growing the business. We are not looking to slow down, but rather to accelerate … knowing that the more lives we touch, the more we will be blessed.

Ten years and only one word comes to mind – grateful! I’m grateful for this business and this journey. I’m grateful for all those people I have connected with, served and impacted over the years. I’m grateful to now have my oldest son, Eric, working with me in this business. I’m grateful for my personal journey. I’m grateful for the many ways that this business and I have been blessed, including the people that have supported us and helped us through deeply challenging times. 

What about the future? I and we will keep evolving and growing. I and we will keep serving. I and we will keep stepping in, taking risks and boldly sharing our message and value. I and we will continue connecting. I and we will continue believing and trusting. I and we will keep serving. And the journey continues as we shift into gear for another ten years and beyond!


  1. April Siegel-Green says:

    Having experienced your knowledge, passion and experiences I am the one who grateful. Grateful that I had the opportunity to connect. Grateful that I took the time to listen and absorb. Grateful that I continue to follow and grateful that I am evolving too. You started it and for that I am eternally grateful. Here’s to your last 10 years and to however many 10 more years you will continue…..

  2. Congrats my friend!! Looking forward to spending some time with you in Dallas in May. Grateful that you said yes to our invitation. Grateful for your passion. Gonna be fun!

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