Don’t Take It Personally

Last week I wrote about phrases that pay and one phrase that doesn’t pay (“Do you have a minute?”). To remind you, it’s important to create or discover phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they […]

Mercy … Please

While there’s certainly plenty of room for mercy for others, today I’m talking about mercy towards yourself. More specifically, the need to stop beating yourself up over every little thing. I’ve written on this topic before, but I hear people doing it to themselves every day. What I’m talking about […]