Don’t Take It Personally

Last week I wrote about phrases that pay and one phrase that doesn’t pay (“Do you have a minute?”). To remind you, it’s important to create or discover phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they […]

Phrases That Don’t Pay

PIn the marketing, branding and speaking world, we talk about the concept of creating phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they are associated with. Here are a couple of examples of phrases that pay: Just […]