Last week I wrote about phrases that pay and one phrase that doesn’t pay (“Do you have a minute?”). To remind you, it’s important to create or discover phrases that pay – simple phrases that are so clear, rich and recognizable that they pay great dividends for the brands they […]
Coping Is Doping
June 20, 2018 Leave a Comment
I was recently talking with a friend about a difficult situation in her life, and she said, “I just need to figure out a different way of coping with this.” When I heard those words, it immediately struck me that coping differently is not the answer – in that situation […]
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